Brief Description: Website design and development for an ice cream & slush machine rental service, serving events such as birthdays, weddings, corporate gatherings, and other celebrations.
Status: Completed and Managed
Duration: 3–4 Weeks
Deliverables: Full website build, services & rental pages, booking / “rent a machine” flow, responsive design, on-page SEO, contact & inquiry forms, Google Search Console & Analytics integration, pricing & policy pages, social media links, and more.
Gabby’s Treats is a fun, family-oriented business in Derby, UK, offering ice cream and slush machine rentals for parties and events. Their goal is to bring sweetness, delight, and ease to celebrations by providing high quality, self-serve machines.
We were asked to create a website that conveys the charm and playfulness of the brand while making the rental process simple and trustworthy. The site needed to clearly present services, pricing slots, policies, and booking flow in a way that’s easy to understand and execute.
We built a clear menu that guides visitors through Home, About Us, Services, Rent a Machine, Contact Us, Book Now. This ensures users can easily find the rental options, learn about the business, or make inquiries.
Some of the main pages include:
Home — introducing Gabby’s Treats, mission, highlights of service
About Us — background, business story, values
Services — ice cream & slush machine rental options, event types served
Rent a Machine — rental slots, pricing, what’s included (delivery, setup, flavors, etc.)
Contact Us — contact methods, form submission
Policy / Rental Terms — terms and conditions, damage waiver, cleaning, cancellations
Contact details such as phone number and email address are clearly displayed on the Contact page and throughout the website for easy access by users.
The design is responsive, ensuring menus, forms, images, and rental flows render well on smartphones, tablets, and desktops.
We created a “Rent a Machine” booking flow:
Select slot (morning / evening / full day)
Choose machine type (ice cream or slush) and included options (flavors, toppings)
Delivery & setup scheduling
Enjoy & serve
Pickup post-event
This flow is streamlined and supported by clear visuals and CTAs.
Prominent CTAs like “Book Now”, “Rent a Machine”, “Continue” are placed on pages and banners to guide users to make bookings.
We set up on-page SEO: meaningful titles and descriptions (e.g. “ice cream & slush machine rentals”, “party rentals in Derby”), and integrated Google Search Console and Analytics to track traffic, conversions, and site behavior.
Social media links are embedded (header, footer) to allow visitors to follow or connect with Gabby’s Treats for updates or photos from past events.
The tone of content is friendly, festive, and clear. We include “How It Works”, “Why Rent from Us”, rental inclusions, and stories (like “Gabby’s big idea”) to engage visitors.
We built policy/rental terms pages covering damage waiver, cleaning responsibilities, cancellation rules, etc.
We also optimized images and layout for faster page loads and good user experience.
Check out Gabby’s Treats website and how it is optimized to meet rental machine booking easy and quick:
