Brief Description: Website design, ecommerce setup, and optimization for an online fashion store offering curated apparel, accessories, and personalized consultation services.
Status: Completed and Managed.
Duration: 4 Weeks
Deliverables: Complete online store setup; shopping catalog with categories; product pages; “consultation”/custom order page; responsive design; payment and shipping integration; on-page SEO; Google Search Console & Analytics integration; contact & support features; promotional banners; customer review/return policy pages; social media integration; newsletter subscription.
Glowful Agency Limited is a healthcare recruitment agency in the UK whose mission is to empower healthcare and education excellence by connecting talented and compassionate social care professionals with fulfilling opportunities.
We were tasked with building a website that clearly communicates Glowful’s value proposition: the services they offer to both clients (institutions) and candidates (professionals), the process of working with them, and making it easy for both sides to register or request services. The site also needed to feel professional, trustworthy, inclusive, and align with the compassionate nature of their work.
Key pages include:
Home: highlight latest arrivals, promos (e.g. “30% off”, free shipping)
Shop / Category pages: Women, Men, Accessories, etc. Users can filter, view latest fashion.
Product pages: detailed product descriptions, images, variants.
Consultation / Custom Orders: page where customers can book personalized style consults or bespoke pieces.
About Us: brand story, values, what sets Bloom apart (quality assurance, curated style)
Contact / Support: contact info, customer service, returns & refunds policy.
The email address, call/WhatsApp number, and support options are clearly displayed on the site. The “Contact Us” page has a form and reachable contact methods.
The design is fully responsive: product grids, images, menu, and checkout adapt well to mobile, tablet, and desktop, ensuring customers have a smooth experience regardless of device.
Display of “New Arrivals,” “Shop the Look,” with filtering.
Promotional features (discounts, offers, free shipping) visible in banners/promos.
A consultation page letting customers request personalized style/fit consults or bespoke design services for special events (e.g. weddings).
CTAs like “Shop Women”, “Shop Men”, “New Arrivals”, “Consultation”, “Add to Cart” are placed prominently; banners for promotions like “30% off” with code etc. are used to engage users.
On-page SEO: meta titles, descriptions (e.g. “fashion gallery”, “trendsetting apparel”, etc.). Site structure arranged for search friendliness. Tools like Google Analytics & Console are integrated to monitor traffic, behavior, conversions.
Links/buttons for social media presence are included so candidates/institutions can follow and connect.
Content is written to reflect the brand’s identity: handcrafted style, curated collections, fashion as self-expression. Product copy emphasizes craftsmanship, uniqueness, quality. Policies (returns, shipping) are clearly written.
Links to social media are included; there is encouragement for community (e.g. use of hashtags to show how customers bloom in the style) and mailing list subscription.
We built refund & returns policy page with clear instructions. Policy details (30 days returns etc.) are visible and easy to find.
Check out the Go Bloom Fashion Gallery site to see how art, style, and individuality are blended into a seamless shopping experience:
